Tiranija izbora - Renata Saleci (The Tyranny of Choice)

(The Tyranny of Choice - Renata Salecl)

Today we are encouraged to view our lives as being full of choice. Like products on a supermarket shelf, our identities seem to be there for the choosing. But paradoxically this freedom can create anxiety, and feelings of guilt and inadequacy. In The Tyranny of Choice, acclaimed philosopher and sociologist Renata Salecl explores how late capitalism's shrill exhortations to be yourself are leading to ever-greater disquiet and how its insistence on choice being a purely individual matter can prevent social change.

Drawing on diverse examples from popular culture spanning dating sites and self-help books, to our obsession with celebrities' lifestyles and fusing sociology, psychoanalysis and philosophy, Salecl shows that choice is rarely based on a simple rational decision with a predictable outcome.

Croatian, paperback, 184 pages.